During the last few years Internet has changed the way Europeans buy and sell, communicate, interact, advertise and promote. The new media and continuous innovations in electronic devices are changing the market place from the streets to computers, phones and other new application screens. The last Communication from the European Commission [COM(2011) 942] on e-commerce and  online  services mentions that “Electronic commerce and online services in the broader  sense  are  now  at  the  heart of  the lives of consumers, businesses (from the largest to the smallest) and citizens in general”. Following this tendency, the Commission planned to double the volume of e-commerce in  Europe  by 2015  “to  make the most of the  digital economy”.

The eCOMMA project has been financed within the Erasmus+ programme, under the Key Activity 2, in order  to face up this new reality. The eCOMMA project will take an in-depth look at two fast growing and fast evolving job categories: online marketing and  e-commerce.  Employment  opportunities  in  these  categories are plentiful and Europe has a real competitive advantage if education and training environment manages to deliver the top skills that are on demand in the   industry.

eCOMMA will develop European specialist profiles in compliance in accordance with European Norm EN 16234-1:2016 based on  European metaframeworks EQF/e-CF and ECVET, as well as Training Guidelines for developing/setting up further vocational training measures for online  marketing and e-commerce  professions.

The project partners:

Universitet Ekonomiczny We  Wroclawiu – Wroclaw, Poland –  www.ue.wroc.pl

Euproma GmbH & Co KG – Haar, Germany – www.euproma.com

Guimel SAS – La Teste-de-Buch,  France   www.guimel.eu

CIAPE – Centro Italiano per l’Apprendimento Permanente  – Rome, Italy –  www.ciape.it

Gazi Universitesi – Ankara, Turkey –  www.gazi.edu.tr

FOM Hochschule fur Oekonomie & Management – Essen, Germany –  www.fom.de